The question may not even exist for most of vascular specialists and even sound funny for those who have not had time or interest to explore Web 2.0 applications a bit closer than hear-say. Some may regard the Web 2.0 communities as purely social and even a waste of time. However, 
wait before you judge! Wasn’t there the same mindset, when the web started to make first inroads into European healthcare? Only ten years ago, when we advocated and recommended our friends and customers (through Welldoo-Universal Ltd.) to employ the power of the web, those doctors, administrators and advisors were hesitant and warned to not overrate the influence of this type of new media on consumers! At that time the US healthcare already embraced the Internet people realized the commercial impact and benefit. The European healthcare professionals, however, needed almost half a decade to discover the enormous benefit of web-marketing.
Looking at the actual status in healthcare – marketing is in everybody’s mouth today and its presence in the niche of vascular care is evident. Within the competitive world of third millennium healthcare, it has become extremely important is to be noticed. Suddenly branding services, hospitals, departments, individual healthcare professionals as well as those many vascular educational meetings has become a priority!
Marketing has reached all aspects of medical services not only vascular specialties!
As we are working in healthcare marketing we have experienced this change, and it’s still just at the beginning, while strategic marketing-concepts seem to go through significant changes again!
I can't deny that for myself, the level of communication and interaction enabled by the Web 2.0 applications, has brought a new dimension to my life. You may have noticed or not - sharing knowledge over the web with others has become an incredibly important ingredient in many lives, within the private life as in the professional sphere! One to one communication at a Congress
Contrary to the above picture, new marketing is built on dialogue in between peers but also with the consumers, listening to them more carefully to understand their views, how they perceive the quality of services an organisation offers. Feedback has become so important to be able to carry out the changes the customers wish to see and to optimize the service portfolio. (this may concern the potential visitors of a medical meeting/ or the patients as clients within the clinic)
Back to vascular care and vascular surgery – did this particular niche not from an attention deficit ? Overshadowed by cardiac – or general surgery, the public did not have much awareness about the enormous challenges and the widely differentiated therapies of the vascular care.
It may have changed to the positive today – but it still may not have the awareness vascular care deserves in the public mind.
Vascular specialists are building this market and awareness together!
We are definitely including all specialists herein, whether active within vascular surgery, interventionists in radiology and cardiology as well as phlebology, angiology and other related therapists. Not to forget the related industries - who come forward with technologies as pharmaceutical chemistry accelerating progress of vascular therapies.
All of them are taking part of building the public awareness and future of vascular therapy!
Nevertheless, where is the web-enabled dialogue in between these specialists across their boarders? – Will it be ever possible to have this informal interdisciplinary exchange? Could it build new relationships and bridge gaps in between the competitive vascular professions?
We assume the time is ripe for a permanent dialogue across the boarders of vascular specialities in order to further innovate and discuss the progress of cooperation on vascular therapies. this dialogue normlly is confined to conventions. But wouldn'it be beneficial to sty in touch and continue the conversation, like within a permanent symposium with your peers?
Web 2.0 may be an answer to this motion and as people are meeting on facebook or myspace, Xing or other networks, we have to start the dialogue right here. We are convinced that the generation of digital native doctors will embrace this kind of opportunity
“European Vascular Conversation” hs been started and will bring to you information and news relating to WEB 2.0 and its available players. You may check out our blog from time to time, subscribe to the newsletter and even contribute your own articles and comments.
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