Apr 11, 2008
Apr 8, 2008
The New Era of Communication
It is not yet obvious to everyone, it wasn't to me! Even that I am working with the web day by day it took me some time to realize and get aware of the changes and the new communication habits. Maybe when you watch your kids/teenagers interact and have conversations via their channels on the web, you may grasp what it is all about.
Some of the experts are calling this the attention "Attention Era", some name it "Engagement Era" and others more precisely define it as the "Participation Era".
The start has been the 1 on 1 (101) version with a websites carrying the content enabling presence on the web. Websites a must for every organisation today, however, it may not reveal the true size of an enterprise and in most cases there is no interactivity.
Today by the social media the 201 communication model takes on with blogging, podcasting and networking like never before. Single people literally from their home create huge audiences – interactive conversations and lead the field in several niches of businesses or subjects of relevance to people, subscibing to their media-outlets (mostly blogs).
The citizen journalism and these new communities have created a strong impact in different fields with their “wisdom of the crowd”.
I am a strong believer that the medical community could benefit from these exchanges and conversations – especially in the vascular field as it is highly dynamic and innovative looking at the prolific technology and the continuously developing endovascular and interventional techniques.
But there are more issues to talk about like communications itself, or the discussion about conventions, report about special papers and about what technical and educational matters maybe rank which events are helpful or not.
I started this because I am a great believer in open communication and I believe having understood about the importance to start something NOW!
Especially when the idea came up out after quite some time of research!
Please join the vascular conversation and let us know where the issues are!
Some of the experts are calling this the attention "Attention Era", some name it "Engagement Era" and others more precisely define it as the "Participation Era".
The start has been the 1 on 1 (101) version with a websites carrying the content enabling presence on the web. Websites a must for every organisation today, however, it may not reveal the true size of an enterprise and in most cases there is no interactivity.
Today by the social media the 201 communication model takes on with blogging, podcasting and networking like never before. Single people literally from their home create huge audiences – interactive conversations and lead the field in several niches of businesses or subjects of relevance to people, subscibing to their media-outlets (mostly blogs).
The citizen journalism and these new communities have created a strong impact in different fields with their “wisdom of the crowd”.
I am a strong believer that the medical community could benefit from these exchanges and conversations – especially in the vascular field as it is highly dynamic and innovative looking at the prolific technology and the continuously developing endovascular and interventional techniques.
But there are more issues to talk about like communications itself, or the discussion about conventions, report about special papers and about what technical and educational matters maybe rank which events are helpful or not.
I started this because I am a great believer in open communication and I believe having understood about the importance to start something NOW!
Especially when the idea came up out after quite some time of research!
Please join the vascular conversation and let us know where the issues are!
Apr 7, 2008
Let's start talking vascular health matters!
Yes it is true - the world has changed dramatically with the new communication tools!
We have at hand an enormous wealth of content today, like never before. Through new communication tools like this blog, we have even more chances to learn from each other, bringing up subjects of interest to be discussed.
European Vascular Conversation shall work also for finding and reaching new friends be it in private or in business. Countless networks have been started online with great success a few years ago and more are building up multiplying relations on a truly global base.
The idea to build this blog came to me through my long research for new ways of marketing in healthcare and examples I have seen in other businesses, where people use these communication tools successfully! My wife Gudrun Bjarnadottir and I have been working on building marketing tools and web-communication for different organizations and bodies in healthcare. Through our past in the cardiovascular medical device industry, particularly in vascular and cardiac surgery, we have gained a lot of knowledge about this profession.
Frankly said, I like the vascular community very much and we have many friends in the different countries! At present we are working on the promotion of the European Vascular Course, a very important European postgraduate vascular course. Another of our customers “Vascular International” is a foundation which provides world-class “vascular hands-on trainings” and last not least as a long-time customer to date is the "German Society for Endovascular and Vascular Surgery" (GSEVS)
The idea for this blog came suddenly after a realization that an open public dialogue in between the active vascular healthcare providers is missing. We have journals and vascular news – conferences, courses, symposia and conventions.
Could the vascular marketplace not benefit from a place for blogging online, for giving feedback, leaving comments and speaking out?
Why not?
Millions of consumers and professionals today create new meaningful content!
The European Vascular Conversation has therefore been opened to be a place for all professionals in vascular healthcare, open and public - as sharing information is the creation of wealth in our time.
We invite you to:
Join the Conversation
Yours,
Melchior Lippisch
We have at hand an enormous wealth of content today, like never before. Through new communication tools like this blog, we have even more chances to learn from each other, bringing up subjects of interest to be discussed.
European Vascular Conversation shall work also for finding and reaching new friends be it in private or in business. Countless networks have been started online with great success a few years ago and more are building up multiplying relations on a truly global base.
The idea to build this blog came to me through my long research for new ways of marketing in healthcare and examples I have seen in other businesses, where people use these communication tools successfully! My wife Gudrun Bjarnadottir and I have been working on building marketing tools and web-communication for different organizations and bodies in healthcare. Through our past in the cardiovascular medical device industry, particularly in vascular and cardiac surgery, we have gained a lot of knowledge about this profession.
Frankly said, I like the vascular community very much and we have many friends in the different countries! At present we are working on the promotion of the European Vascular Course, a very important European postgraduate vascular course. Another of our customers “Vascular International” is a foundation which provides world-class “vascular hands-on trainings” and last not least as a long-time customer to date is the "German Society for Endovascular and Vascular Surgery" (GSEVS)
The idea for this blog came suddenly after a realization that an open public dialogue in between the active vascular healthcare providers is missing. We have journals and vascular news – conferences, courses, symposia and conventions.
Could the vascular marketplace not benefit from a place for blogging online, for giving feedback, leaving comments and speaking out?
Why not?
Millions of consumers and professionals today create new meaningful content!
The European Vascular Conversation has therefore been opened to be a place for all professionals in vascular healthcare, open and public - as sharing information is the creation of wealth in our time.
We invite you to:
Join the Conversation
Yours,
Melchior Lippisch
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