Apr 8, 2008

The New Era of Communication

It is not yet obvious to everyone, it wasn't to me! Even that I am working with the web day by day it took me some time to realize and get aware of the changes and the new communication habits. Maybe when you watch your kids/teenagers interact and have conversations via their channels on the web, you may grasp what it is all about.

Some of the experts are calling this the attention "Attention Era", some name it "Engagement Era" and others more precisely define it as the "Participation Era".

The start has been the 1 on 1 (101) version with a websites carrying the content enabling presence on the web. Websites a must for every organisation today, however, it may not reveal the true size of an enterprise and in most cases there is no interactivity.

Today by the social media the 201 communication model takes on with blogging, podcasting and networking like never before. Single people literally from their home create huge audiences – interactive conversations and lead the field in several niches of businesses or subjects of relevance to people, subscibing to their media-outlets (mostly blogs).
The citizen journalism and these new communities have created a strong impact in different fields with their “wisdom of the crowd”.

I am a strong believer that the medical community could benefit from these exchanges and conversations – especially in the vascular field as it is highly dynamic and innovative looking at the prolific technology and the continuously developing endovascular and interventional techniques.

But there are more issues to talk about like communications itself, or the discussion about conventions, report about special papers and about what technical and educational matters maybe rank which events are helpful or not.

I started this because I am a great believer in open communication and I believe having understood about the importance to start something NOW!
Especially when the idea came up out after quite some time of research!
Please join the vascular conversation and let us know where the issues are!

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